Do I Really Need a Website If I Have Instagram?

Have you ever asked yourself, “Do I really need a website? I have Instagram.” If so, you’re not alone.

I think you already know my answer, BUT, let’s talk about it anyway. Social media is a great place to meet people. It’s a fun place to show up and share. However, your website is where your customers decide to work with you. You might have the best Instagram ever, but if you don’t have a website, like, a good website, you’re most likely losing customers.

So, let’s go further. If any of these sound like you, it might be time to consider a website:

People keep asking where to find more info

Your Instagram bio only holds so much. Same with your Linktree. When people want to know your prices, your services, or how to book, they need somewhere to go. A website gives them every answer in one place. Plus, having your own domain, just feels a little more polished. (Hey, that sounds a lot like one of my packages!)

You want to be found on Google and by AI

People are searching for exactly what you do right now. They’re typing questions into Google, asking ChatGPT or Claude for recommendations, and asking Siri or Alexa for help. If you only have social media, you’re missing most of those searches.

Every website I build follows best practices for search, so Google and AI tools can understand what you do and who you serve.

You’re answering the same questions in your DMs

If you’ve typed out the same answer about pricing or availability for the tenth time this week, a website can take that off your plate. Put the answers on your site, then send people there. You can even link your site to a calendar scheduler for you. Doesn’t that sound nice?

You want people to take your business seriously

Fair or not, a website says, “I’m legitimate.” It builds trust before someone ever reaches out. Again, polished.

The algorithm has buried your posts

Instagram is rented space. You don’t own it. The rules change, reach goes up and down, and your account isn’t really yours. I’ve personally known multiple people who have had their accounts shut down for the wildest reasons that you’d never expect. And none of them saw it coming. Some of them got their pages or accounts back. Some didn’t and had to rebuild. And remember that one time when TikTok got completely shut down? Yikes! Your website is yours. Period. I feel like that’s reason enough.

Who needs a website?

More people than you’d think. Small business owners. Health and wellness providers. Content creators. Digital marketing pros. Anyone with a physical location people need to find. Photographers, coaches, bakers, salons, realtors, boutiques, contractors. Etc. Etc. Etc. Do you see the pattern? I’m team website for everyone! Call me the Oprah of websites. 😉

If people are looking for what you do, they should be able to find you.

Good news: it doesn’t have to take months

If building a website feels like one more think you have to do, and will take forever, I design beautiful websites in a week. I can write the words for you too. If you nodded along to even one of these, let’s talk. Head to my Work With Me page to see my packages. I can’t wait to help you build your website!

Kimberly